Posts Tagged ‘newspaper’

Mike Blinder on Building Better Online Banner Ads

Tuesday, January 31, 2012 12:04 26 Comments

Mike Blinder speaks about how to build the most effective online banner ads to the audience of the Texas Daily Newspaper Association. As he was quoted in a recent International News-Media Marketing Association (INMA) article, he reveals his “3 Commandments of Effective Online Ads.”

This was posted under category: CPM advertising Tags: , , , , , , , , , , , , ,

Mike Blinder on 2 Gannett Newspapers Win Over Yellow Pages Using Online Sales

Saturday, January 7, 2012 19:03 1 Comment

Mike Blinder speaks to the Texas Daily Newspaper Association on how two Gannett Newspapers: St. Cloud (MN) Times and The Palm Beach (FL) Post, achieved significant new online revenue, from new Yellow Page advertiser categories.

This was posted under category: CPM Sites Tags: , , , , , , , , , , , ,

Mike Blinder's Multimedia Master Class Sales Training

Saturday, January 7, 2012 6:07 2 Comments

Mike Blinder trains a group of small market newspaper advertising sales people on how to sell online products and services effectively. This segment deals with how to sell banner inventory on a CPM basis.

This was posted under category: CPM Sites Tags: , , , , , , , , , , ,