Posts Tagged ‘major’

Introduction to the Google Ad Auction

Friday, January 27, 2012 19:52 1 Comment

explanation of this major Adwords Auction change as described by Hal Varian, Google’s Chief Economist (9 min video). Since Google implemented major changes in their Adwords Auction formula a few months ago, many companies are being penalized by Google in their Adwords campaigns (PPC – Sponsored Links) if their “Quality Score” is low.

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