Pay Per Click Advertising

Cost Per Impression Payment “Doesn’t Make Sense for Video,” Yahoo!’s Rebecca Paoletti Tells Beet.TV…AMEN! This is not fair, nor does it make a lot of sense.

VideoEgg Unveils New Performance-Based Video Ads: Microsoft is Paying 50 Cents Per Interaction with its Ad, Report In a major development in the way advertisers pay for advertising in video ads, VideoEgg has launched a new performance-based advertising system called AdFrames. One of the first advertisers to sign on is Microsoft, which is advertising new features in Office 2007.