Pay Per Click Advertising

explanation of this major Adwords Auction change as described by Hal Varian, Google’s Chief Economist (9 min video). Since Google implemented major changes in their Adwords Auction formula a few months ago, many companies are being penalized by Google in their Adwords campaigns (PPC – Sponsored Links) if their “Quality Score” is low.

A truck rollover, jackknife, or loss-of-control situation can be very costly to a fleet. In fact, Bendix Commercial Vehicle Systems LLC estimates that a single incident can cost about $100000, and for a fleet running on a 5-percent margin that could equate to losing $2 million in revenue.