Pay Per Click Advertising

user-choice advertising. From advertising (spam) to “wish fulfillment”. Let consumers filter out objectionable and irrelevant ads, saving (and changing) their preferences over time as their lives/needs change.

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Overview of Google Adsense Advertising program through google to make online revenue Notes- Page Impressions -Views Clicks Page CTR Click through rate In AdSense publisher reports, clickthrough rate (CTR) is the number of clicks an ad receives divided by the number of times the ad, ad unit, or page is shown, depending on the type of impressions you’re viewing. Page ECPM effective cost-per-thousand impressions It is calculated by dividing total earnings by the number of impressions in thousands

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